Atacadão

Brazilian wholesale trade network

Atacadão S.A.

Atacadão in Nova Friburgo, Brazil
Company type	Public
Traded as	B3: CRFB3
Industry	Retail
Founded	1960
Headquarters	São Paulo , Brazil
Area served	Latin America North Africa
Key people	(Chairman &CEO)
Products	Hypermarkets
Revenue	US$ 7.3 million (2012)
Parent	Carrefour
Website	www.atacadao.com.br

Atacadão is a Brazilian chain of warehouse stores. It was established by Alcides Parizotto and then became property of the Lima family and the executives Farid Curi and Herberto Uli Schmeil. In 2007, it was bought by Carrefour for R$2,2 billion Reais. In 2010, the company has 102 stores and 7 distribution centers in 26 Brazilian states. The company competes with Assaí Atacadista, owned by Cassinò.Atacadão also runs hypermarkets in Morocco and France,^[1] where it is present along with its parent company Carrefour.^[2]

On April 12, 2022, the company completed 60 years of history with more than 60 thousand employees.

History

Atacadão was founded in 1962, in the city of Maringá in Paraná, by Alcides Parizotto,^[3] who was in charge of the network until 1991, the year he left the organization,^[4] and in which the company was later acquired by the Lima family and executives Farid Curi and Herberto Uli Schmeil, when it was purchased in 2007 by Carrefour Group for R$2.2 billion reais.^[5]

Atacadão store to open in France in 2024

In 2020, the retail chain Carrefour acquired 30 stores from Makro, aiming to increase Atacadão's market share. The acquisition cost Carrefour R$1.95 billion and included 14 gas stations in the package. The transaction would allow Atacadão to expand its presence in Rio de Janeiro and the Northeast.^[6]

In January 2023, Carrefour announced that it would relocate one of its stores in the commune of Sevran, France, as part of its strategy to target low-income populations. On January 16, the city's mayor, Stéphane Blanchet, called Carrefour's choice disastrous. In the following months, the city government launched a petition, promoted discussions, and scheduled a demonstration for March 11.^[7] But the mayor of the city of Aulnay-sous-Bois, Bruno Beschizza, embraced the idea, although the population of the commune also launched a petition.^[8]

References

^ Agências (2024-01-08). "Atacadão abre primeira loja na França, mesmo sob ataque de moradores | O TEMPO". www.otempo.com.br (in Brazilian Portuguese). Retrieved 2024-01-09.
^ "Maroc – Ouverture du 8ème magasin Atacadao". 11 July 2013. Archived from the original on 6 September 2013. Retrieved 23 February 2014.
^ Folha Online. "Carrefour compra Atacadão e se transforma em líder do setor no Brasil".
^ "História - Atacadão". www.atacadao.com.br. Retrieved 2016-10-01.
^ "Carrefour compra Atacadão e vira líder do setor no Brasil". G1.globo.com. Retrieved 2020-04-10.
^ "Carrefour compra 30 lojas da rede Makro para acelerar Atacadão". Editora Abril por EXAME. Retrieved 16 February 2020.
^ Ivan Finotti (2023-03-14). "Franceses torcem o nariz e Carrefour desiste de abrir Atacadão em Paris". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 2024-01-09. Retrieved 2024-01-09.
^ Ivan Finotti (2024-01-08). "Ainda sob ataque, Atacadão troca de cidade e vai inaugurar 1ª loja na Grande Paris". Folha de S.Paulo (in Brazilian Portuguese). Archived from the original on 2024-01-09. Retrieved 2024-01-09.