Star Vijay
- Krishnan Kutty
(EVP & Channel Head) - Balachandran Rathinavel
(Business Head) - Pradeep Milroy Peter
(Programming Head)
- Golden Eagle Communication (GEC)
(until 1995) - Vijay TV
(1995–2001, 2021–present, International Feed only) - Star Vijay
(2001–present, India)
Star Vijay is an Indian Tamil language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India. The channel telecasts programmes such as serials, reality shows & Tamil films.
History
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[1][2] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[3] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[4][5] In 2001, Star India took over the channel and rebranded it as Star Vijay.[6] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[7] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[6][8]
This channel, along with Star One, was launched in Hong Kong in 2007.[9]
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.[10]
On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".[11]
On 25 June 2017, Star Vijay revamped its logo and branding to match its sister channels under Star India with a tagline "Edhilum Pudhumai Tamizhin Perumai". Now the channel is owned by Disney Star Asianet (previously known as Asianet Star communications), a subsidiary of Disney Star that has control over the Malayalam, Kannada and Tamil language channels of the company.
On 4 October 2020, it launched a music channel named Star Vijay Music.[12][13]
On 10 October 2022, Star Vijay Music was rebranded it as a youth oriented entertainment television channel named Star Vijay Takkar.
On 23 October 2022, Star Vijay modified their on-air graphics and introduced the new tagline "Maarum Pudhumai Maaradha Perumai". It adapted the redesign of other Star Channels and the new graphics package is focused on Tamil culture and heritage against a vivid yellow backdrop. It was revamped during Bigg Boss season 6 which was coinciding with Diwali and 2022 ICC Men's T20 World Cup India vs Pakistan.
Programming
Sister channels
Star Vijay Super
![](http://upload.wikimedia.org/wikipedia/en/thumb/1/1c/Vijay_Super_logo.jpg/150px-Vijay_Super_logo.jpg)
Star Vijay Super is an Indian Tamil language movie pay television channel operated by Disney Star a subsidiary of Disney India.
Star Vijay Takkar
![](http://upload.wikimedia.org/wikipedia/en/thumb/1/1a/Vijay_Takkar.jpg/150px-Vijay_Takkar.jpg)
Star Vijay Takkar is an Indian Tamil youth oriented entertainment pay television channel operated by Disney Star a subsidiary of Disney India. that was launched on 10 October 2022 replacing former channel Star Vijay Music.
Star Vijay Music
![](http://upload.wikimedia.org/wikipedia/en/thumb/e/ed/Vijay_Music.jpeg/150px-Vijay_Music.jpeg)
Star Vijay Music was an Indian Tamil language music pay television channel operated by Disney Star a subsidiary of Disney India, that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.[14]
Reception
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[15] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[16]
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[17] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[18]
References
- ^ "From Booze To News". Outlook India.
- ^ "Why UTV bought Vijay TV". Indian Television.
- ^ G. C. SHEKHAR (15 February 1996). "New satellite channels exploit public fixation in Tamil Nadu". India Today.
- ^ "Star, UTV to sign a deal on Vijay TV handover Wednesday?". Indian Television.
- ^ "Vijay TV relaunch date fixed". Indian Television.
- ^ a b "Star India buys out UTV's stake in Vijay TV". The Economic Times.
- ^ "Star restructuring Vijay TV – Exchange4media". Indian Advertising Media & Marketing News – exchange4media.
- ^ "UTV sells Vijay TV pie to Star". Rediff.
- ^ "STAR launches Star One and Vijay in Hong Kong". Live Mint. 16 March 2007.
- ^ "Star Vijay launches Vijay HD". The Times of India. 5 June 2016. Retrieved 26 July 2016.
- ^ "Vijay Super to be revamped as Tamil movie channel". Television Post.
- ^ "Broadcasters see value in new channel launches despite covid". Live Mint. 23 October 2020.
- ^ "Bigg Boss Tamil Season 4 premiere: Kamal Haasan adds some color to grim 2020". India Today.
- ^ Editorial (6 October 2020). "Star Vijay launches Tamil Music Channel "Vijay Music" on 4th October". MediaNews4U. Retrieved 25 September 2022.
- ^ "Vijay Tv Revenues Increase Post-Star Alliance". Business Standard India. 29 July 2002.
- ^ Kandavel, Sangeetha; Vijayakumar, Sanjay (9 August 2017). "Vijay TV gets a 'Bigg' viewership bump". The Hindu.
- ^ "Hindi GEC viewership dips due as IPL 2020 begins". The Economic Times. 6 October 2020. Archived from the original on 15 December 2020. Retrieved 15 December 2020.
- ^ "WEEK 50 – DATA: Saturday, 12th December 2020 To Friday, 18th December 2020". Broadcast Audience Research Council. Archived from the original on 31 December 2020.
External links
- Official website
- v
- t
- e
- Star Bharat
- StarPlus
- Star Gold
- Star Gold Select
- Star Gold 2
- Star Kiran
- Star Jalsha
- Jalsha Movies
- Star Movies
- Star Movies Select
- Star Pravah
- Star Utsav
- Star Utsav Movies
- Star Sports (India)
- Star Suvarna
- Star Suvarna Plus
- Asianet Digital Network
- Asianet
- Asianet Plus
- Asianet Movies
- Asianet Middle East
- Star Vijay
- Star Vijay Super
- Star World
- Star Maa
- Star Maa Movies
- National Geographic
- Nat Geo Wild
- Disney Channel
- Hungama TV
- Super Hungama
- Disney Junior
- Disney International HD
- Bindass
- Utsav Bharat
- Utsav Gold
- Utsav Plus
- Star Life (South Africa)
- BabyTV
- Star Chinese Channel
- Star Chinese Movies
- Xing Kong
- Channel V
- Phoenix Chinese Channel
- Phoenix InfoNews Channel
- Phoenix Movies Channel
- Phoenix Hong Kong Channel
- Phoenix Chinese News and Entertainment Channel
- Phoenix North America Chinese Channel
- antv
- Star One
- Star Movies Action
- Star Sports 4
- Star News
- Channel V India
- BBC World Service Television
- BBC World News
- BBC Prime
- MTV Asia
- Star Plus Japan
- Star Sports (East Asia)
- ESPN Star Sports
- ESPNews Asia
- FARSI1
- Zemzemeh
- Rotana
- Viva Cinema
- Life OK
- National Geographic (Asia)
- Star Premium
- Star World India
- Star World Premiere HD
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